Interracial Couples Art

a real image. You always start from this point. Something that reassures our perception, which gratifies our intelligence. Not to give it a try the discomfort of having to say I did not understand. At least initially, look for a starting point that gives safety margins and clear thinking, and then the image that we want to "activate" in the minds of many of those to whom we turn. Then we must ask ourselves a goal to be achieved, an objective clearly and unambiguously. Therefore indicate a direction, a road. The most simple and direct. Probably the easiest. Unquestionably the most obvious.
an example.
(a) I want to sell my food for dogs.
(b) I want to buy food for my dog.
analyzing the sentence (A), we can certainly imagine that it represents the request of a producer of dog food to sell its product. What is more important for the producer?
The product, of course. Then, presenting an advertising campaign which is exhibited in the box or bag of dog food, we made the obvious choice.
The sentence (b) instead it seems that may have been written by a dog owner.
So to buy food for his dog, the owner will want to have proof of the goodness of food. What better proof do another good dog in good shape "devouring" the baby food in his bowl?
Imagine we're sitting at a table with the producer and the owner of a dog.
Our task is to persuade both with a single message, that our idea will be able to fully meet their needs and simultaneously selling and buying.
It is obvious that the producer lots of biscuits for the dog. It is obvious to the owner of the dog. For the display of the lot, just have a photographic image. For the dog owner, we should be good to find a picture of a dog who can best represent the general characteristics. Maybe
medium size, medium hair, black ...
Just pull the image of the big bag of food with that of the dog on a background white. The two actors seem to look, recognize, especially at. Just what we need to create between the two guests at our table: alliance and complicity. All that comes to our creative mind to interact with the dog and the bag will do. The dog jumping in the sack, the sack chasing the dog ... the important thing is that the message type: made for each other! The starting point is the dog and the bag. Half is to sell the lot. The route is ...
The creative is not a scientist. Not invent. The creative is not a psychologist. Do not you dig into it. The creative is not a merchant. Not contracted his merchandise. A creative task is to seem incredible, unique, something trivial. Change the perspective from which we usually see what's around you. Changing the settings in which we are sure to know how to steer. This applies to things as the situations. What is and will remain for many image banal, obvious, now gained, it is the creative starting point for a journey, through a thousand borders, will bring in a thousand different directions and towards a single goal.