How Many Calories In A Bowl Of Ham And Bean Soup

The old adage still applies ...

Stefano Rossetto

Take any book of Marketing, by Kotler down, all you can see camping in a beautiful old shows a maximum as the marketing logic and common sense as "It costs more to acquire new customers retain existing ones." New customers are acquired removing them competitors in the market is not very dynamic, mature, or focusing on potential new (at market) customers, or even creating new markets in their real sectors little mature and high growth rate. The explanation given is simple: find new customers in a given market at any given time requires effort to develop new products, promotion of new and existing products, very high .... Keeping existing customers is a very cheaper: just treat them, give them attention, give them benefits (discounts, promotions, loyalty rewards ...). The oreover, maintain their own customer base for a company is the first stepping stone of a solid and lasting policy development (ie expansion of market share). So far the positive side, the criticality of speeches made so far, though, is that the loyalty of its customers is not easy task, but requires a strong deployment of resources. But we had just argued that it was a task not too expensive? The question was rhetorical, of course, one answer: to keep existing customers, it has to do is to continue its operations, while, acquire new customers, the ' company must commit to "do more". And, of course, better than do its competitors, giving the impression that the company is an "organization organized "always ready to meet the demands of its customers, or, if they are not compatible with company policy, to find solutions that meet both parti.Il CRM is by far the most successful attempt to respond to customer needs and the notion that established the final report of overtaking the economy than the economy of the occasion, the long-term relationships with clients compared to "hit and run", to which many companies had used their clienti.Perciò, a company wants to manage relationships with their customers (CRM is right for Customer Relationship Management): • We will develop a serious and structured department Customer Care because it is demeaning for a customer to call a toll free number and hear the other side of a wire used insolent or annoyed or even worse, a series of discordant voices that only promises and never keep, to solve his problem. • compel its areas of R & D do not leave your guard for what concerns the quality of new products because the customer also buys old new products, but if they are not up to his expectations, is a lost customer . maniacally • It will cure the after-sales service (even years later, in the case of durable goods). speculerà • Do not ever about "fads" because negative word of mouth for new customers, it could (and will do, stay well some) erode the confidence of all this hard acquistata.Il per game, if properly conducted, is that the company will purchase its "visibility" and build positive its history and its history is full of successes and challenges met. Who remembers a company that has duped its customers?

Stefano Rossetto.